The Challenge
Many tour operators in the Caribbean have a great reputation and are respected within the hospitality industry, but this is usually offline. In the online world, they are struggling to get the exposure their businesses deserve. Traditional ways of advertising such as radio and print adverts are often overlooked by foreign tourists and have very little impact. Pre-booking tours and activities online is the new normal for visiting tourists. They expect to book their hotel, rental car, and all their activities before their feet hit the sand on our shores.
Belize Adventure Trails' Unique Challenge
Belize Adventure Trails has no online booking management system and unfortunately do not have the necessary knowledge to set this up themselves. A secondary challenge came up during the project as we realized that even after online booking was available, most bookings were still coming via traditional channels. This new challenge meant that further solutions were needed such as promotions and search engine marketing where the competition is fierce. Because their digital footprint was so small, we had to start from scratch to get their rankings up.
The Challenge
Many tour operators in the Caribbean have a great reputation and are respected within the hospitality industry, but this is usually offline. In the online world, they are struggling to get the exposure their businesses deserve. Traditional ways of advertising such as radio and print adverts are often overlooked by foreign tourists and have very little impact. Pre-booking tours and activities online is the new normal for visiting tourists. They expect to book their hotel, rental car, and all their activities before their feet hit the sand on our shores.
Belize Adventure Trails' Unique Challenge
Belize Adventure Trails has no online booking management system and unfortunately do not have the necessary knowledge to set this up themselves. A secondary challenge came up during the project as we realized that even after online booking was available, most bookings were still coming via traditional channels. This new challenge meant that further solutions were needed such as promotions and search engine marketing where the competition is fierce. Because their digital footprint was so small, we had to start from scratch to get their rankings up.
